I pay my parents monthly for my KPIs
Also: Gmail is rolling out a new feature that might need you to rethink your marketing strategy
Do you know you can earn real gold from simply making transfers? See for yourself
Hello, Buddy!
Happy Thursday to the real MVPs who filled out my form last week. The rest of you? Please collect your greeting from Dangote. 😌
Okay, jokes aside, thank you for taking the time to tell me what you want more of in this newsletter. I saw every response, and you’ll be getting what you asked for.
Here’s to building something that actually helps us all figure this work-life thing out. Cheers!
What We’re Figuring Out This Week
If you could ask one wild, unhinged, or chaotic question about working in marketing, chasing numbers, or building something from scratch, what would it be?
Ask here, and we’ll share the question with the community (anonymously, of course). A little birdie tells me there are experts in this community itching to answer your question 👀
Also In Today’s Email:
Glo lost over 3.2 million subscribers between December 2024 and May this year?
10 essential books and podcasts for CX leaders in 2025
JOBS OF THE WEEK
Jobs That Pay & Make Sense
Direct Sales Agent at Kuda
Customer Success Advocate at Deel
Product Marketing Manager at Kinsta
Customer Service Representative at Cloverleaf Care
Communications Associate at The Fund
Sales Specialist at Syndicode
Field Marketer at Oneremit
Key Account Manager at Jumia Nigeria
City Sales Manager at OPay
Outbound ATM Customer Relationship Officer at PalmPay
For much more high-impact job opportunities, tap here.
THE BIG IDEA
The Anointing Oil That Got Me 3 Jobs
“It all started after I failed to fast during the family crossover service in 2024”
We know the hustle nau - chasing KPIs, hitting targets, and closing deals can feel like a spiritual battle sometimes.
So if someone told you there’s a different way to hit your goals, like, paying your parents monthly, would you laugh or take it?
In our search for real, unconventional stories about working with family (especially as ‘number-chasers’), we stumbled on one that blew our minds.
So picture this o:
This babe ignored her parents’ spiritual warnings, laughed off their spiritual dreams, and lost her high-paying job a few days later.
Then, because of that incident, she started to take them more seriously.
Her parents started praying and giving her anointing oil before every interview
She landed 3 jobs back to back, all of them 10x better than the last one she lost
They now monitor her KPIs for success
And in return? She pays them 50% of her salary for “guidance and gratitude”
Yes. You read that right, and that’s not even all.
Make Your Money Work For You
IN PARTNERSHIP WITH
Altbank
You’ve heard “make your money work for you,” right?
Well, with AltBank, it’s not just talk. It’s gold.
Literally.
Now, every time you send money using the AltBank app, you earn real gold. No loyalty points, no fine print. Just you, stacking up gold on the Altbank app.
Here’s how it works:
Send any interbank transfer via AltBank
Instantly earn 25 micrograms of gold per transfer
Watch your gold pile up in the app
Cash out when you’re ready
You’re already moving money. Why not make it multiply?
Over ₦2 trillion.
That’s how much Piggyvest users have saved and withdrawn through the platform.
It’s not just a number, it’s a symbol of trust. So, how did a startup become one of Nigeria’s most trusted brands; across app, website, social media, emails… literally everywhere?
For most marketers, building that kind of loyalty is a struggle. But Piggyvest shows that great marketing is a long game. It takes time, consistency, and a few viral moments.
This article unpacks the moment that shifted everything and how it sparked the journey to trillions.
Starlink, FiberOne, and others have lost over 18,000 customers in 6 months?
Apparently, Glo also lost over 3.2 million subscribers between December 2024 and May 2025
Gmail is rolling out a new feature that might need you to rethink your marketing strategy
TOP RESOURCES FOR YOU
5 Growth Hacks
These are 7 hidden ways you can build customer loyalty growth
Do you know how to use calls to action (CTAs) to increase conversion?
10 essential books and podcasts for CX leaders in 2025
2 Opportunities
Customer Experience Week Africa 2025 | Apply here
Upskill Universe-HP-Google Skills for Business Programme 2025 | Apply here
1 AI Tool
Brainfish: helps you handle customer issues from start to finish, and boosts self-service success rates up to 90%
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